Authors’ reply to Fell

Fell, from the Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory body of the Association of the British Pharmaceutical Industry (ABPI), agrees with our overarching point that healthcare professionals and organisations have an important role in responding to any formal sanctions that are applied by the PMCPA and ABPI.12 For healthcare professionals and organisations to able to respond, however, they need more information about what the companies breaching the ABPI code have done. We therefore look forward to the PMPCA considering our suggestions to improve transparency by making its audits publicly available and by requiring companies that are publicly reprimanded by authority to inform their collaborators about the offences and any remedial action taken.Fell sees the increasing number of breaches of the ABPI code ruled over time as a positive development, as it “shows that people feel confident using the self-regulatory system to raise concerns.” Although this interpretation is…
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