Boosting healthier choices
The idea of using nudges to change behaviour, introduced by Thaler and Sunstein in 2008,1 sparked great enthusiasm in policy making communities, including those promoting public health.2 Nudges are…

The idea of using nudges to change behaviour, introduced by Thaler and Sunstein in 2008,1 sparked great enthusiasm in policy making communities, including those promoting public health.2 Nudges are…