Deepfakes and doctors: How people are being fooled by social media scams

Hilary Jones is one of the UK’s most recognisable doctors. For decades he’s answered the public’s questions on television, tackling their worries about illnesses, and making medical jargon easy to understand. It’s little wonder, therefore, that people might be interested in the latest wonder drug that Jones endorsed in a video posted on Facebook earlier this year.The drug was purported to be a cure for high blood pressure, and Jones was supposedly talking about it on the Lorraine programme, on which he often appears.1The video was, however, not of Jones. It was a deepfake created by artificial intelligence (AI) technology. And it’s far from the only one.“Some of the products that are currently being promoted using my name include those that claim to fix blood pressure and diabetes, along with hemp gummies with names like Via Hemp Gummies, Bouncy Nutrition, and Eco Health,” says Jones.He isn’t alone in seeing his…
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