Opinion: The Snoo can’t help the people who need it most
When you have a baby, sleep becomes the holy grail. You become convinced that getting your baby to go the hell to sleep depends on the right swaddles, the right pacifier, the right settings on the white noise machine, the right order of events. If a routine gets disrupted or a special object misplaced, you fear that the kid will be awake for days, and thus, so will you.
In July, many parents had their routines shattered by such a disruption involving the Snoo, a $1,700 “smart” bassinet. Happiest Baby, the Snoo’s parent company, threw up a paywall between numerous users and the bassinet’s “premium” features.
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