Sixty seconds on . . . antidepression headsets

Off BMJ, British Medical Journal, Psychiatry, Science and Health, Science and Research, Uncategorized

Give me the heads upThe UK Advertising Standards Authority has banned an Instagram post promoting a headset to fight depression.1 Gemma Collins, former star of the reality TV show The Only Way is Essex, posted a video about the Flow Neuroscience device,2 a £400 headset that sends gentle electrical impulses to the brain.The only way is ’eadsets?Collins said in the post in May 2023, “I am one week into using my Flow Neuroscience device […] I’m feeling lighter, I’m feeling brighter, I am loving life now I’m off of [sic] my depression tablets and this has been a real game changer for me.” She added, “It’s like having your own therapist in the comfort of your own home. You’re fully in control of your own treatment.”Sounds electrifyingIt’s not electroconvulsive therapy, a treatment sometimes used to treat severe depression. This non-invasive treatment is called transcranial direct stimulation. When people are depressed,…
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