An elf service for the NHS: individual doctors can lead digital transformation from the bottom up

On Christmas morning, Santa Claus delivers presents to many good children worldwide. His operation has grown hugely since the illustrated poem Old Santeclaus with Much Delight introduced the modern Santa in 1821, when the world’s population was just one billion.1 Santa’s work seems to have been scaled up without customer dissatisfaction or bad press—so he must have a solid recruitment and retention plan for his elf workforce, making smart use of digital transformation.The NHS, however, is struggling to follow suit. Its recent workforce plan will take time to implement.2 As performance continues to worsen,3 digital transformation is needed quickly so that NHS staff can be deployed more effectively.Our everyday lives are seeing rapid advancements powered by artificial intelligence (AI),4 but NHS spending on information technology (IT) is relatively small—less than £1bn a year.5 Multimillion pound investment in health AI hogs the digital limelight, such as the £21m promised for AI…
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