Sixty seconds on . . . underwear

I’ll keep it brief NHS England has partnered with supermarket Morrisons to put cancer awareness messaging on underwear labels.1 The initiative will urge the public to contact their GP practice if they spot potential symptoms of breast or testicular cancer.Another a-wear-ness campaign?That’s right. According to the announcement the labels will contain “NHS guidance” alongside the standard sizing and care information, while a QR code will also appear on packaging and tags, directing customers to more detailed information on the NHS website.PantaloonacyThe underwear will be available in 240 stores across the south west of England, with the rollout starting with men’s boxer shorts, followed by crop top bras in the coming months.Time to buckle upNHS England has said the scheme is needed because while the five year survival rate for women with stage one breast cancer is 91%, this drops to 39% by stage four. Nearly all men whose testicular cancer…
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