How do UK broadcast media deal with covid misinformation?
Covid-19 may no longer lead the UK media’s news agenda, but concern about covid misinformation remains. This is perhaps especially pertinent in the broadcast media, after several recent investigations and high profile rulings by Ofcom, the regulator responsible for ensuring standards in TV and radio programmes.“Covid misinformation has not gone away, particularly around the vaccines and how they work,” says Claire Milne, health editor at Full Fact, a charity that checks and corrects facts reported in the news and claims that circulate on social media. “And with so much data and new datasets created there is lots of room for misinterpretation and misinformation.” In its 2023 annual report Full Fact called for broadcasters to do more to counter false and misleading claims by politicians.1Retired consultant paediatrician Tony O’Sullivan, co-chair of the campaigning group Keep Our NHS Public, which includes countering covid misinformation as one of its campaigns, says that such…
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