Protecting children from harms of vaping

The international popularity of vaping products has grown rapidly over the past decade,1 and e-cigarettes are widely promoted as effective smoking cessation devices.2 While sales in the UK are limited to those over the age of 18 years, the design and marketing seems strongly targeted at children and young people.3 Promotional strategies include colourful devices with multiple flavourings, associations with sport, and use of social media.The recent rise in vaping among children and young people confirms these strategies are effective: current use among children aged 11-17 years increased from 3.3% in 2021 to 9-14% in 2022.24 Promotion of e-cigarettes to reduce smoking in adults seems to be at the expense of young people. The World Health Organization agrees that a continued rise in vaping in this population is a risk to health because of both short term harms and the long term consequences of lifelong nicotine addiction.56Known harmsE-cigarettes have been…
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