Formula milk: a new regulatory system is needed

The failure of the International Code of Marketing of Breastmilk Substitutes to prevent industry violations has created a blame culture that has led to widespread dysfunctional behaviour across the key infant feeding stakeholders.1 This is illustrated in Coombes’s article.2 It is evident that after 40 years the concept of the code needs to be reviewed.The code’s purpose is to prevent inappropriate marketing and promotion of infant formula by industry3 and, in practice, violations present as breaches of trading standards. A key action should be to confirm trading standards for the industry and for these standards to be managed and regulated by trading authorities.4 The new approach should be set out in a revised code that is industry focused.The new regulatory system should have global reach using digital technologies and should be developed so that all products and their related texts and advertising materials are fully evaluated and registered before entering…
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