From social media to pink billboards, it’s suddenly ‘hot’ to discuss gut diseases
LOS ANGELES — Near the corner of busy Santa Monica Boulevard and Corinth Avenue, underneath lines of skinny palm trees and against an almost perpetually bright-blue sky, a hot pink billboard declared: Hot girls have IBS.
That statement, hovering last month above smoke shops, animal clinics, and pharmacies in West LA, is a reflection of a broader cultural moment, happening largely on social media, wherein people are talking about their gastrointestinal problems, without shame, and with vigor.
