Opinion: Enough pink: We’re doing Breast Cancer Awareness Month all wrong
October is upon us, which means the world is about get a whole lot more pink. It’s as predictable as the return of pumpkin spice lattes and decorative gourds: ‘Tis the season for plastering a pink ribbon on everything from socks to skincare products, all in the name of Breast Cancer Awareness Month.
But a lot has changed since the monthlong event was dreamed up in the 1980s. With 1 in 8 women diagnosed with breast cancer, almost everyone knows someone affected by the disease. I was diagnosed with it at the end of September when I was 28, meaning that my first rounds of chemotherapy were punctuated with pink ribbon sightings: at the pharmacy, on the street, in store windows.
Read Original Article: Opinion: Enough pink: We’re doing Breast Cancer Awareness Month all wrong »
